Unlocking Online Reputation
2019-10-16u2002·u2002In the following, we develop our hypotheses for users' trust with cross-platform signaling (Fig. 1).Extending the literature on trust transfer, we consider trust in the complementor as a result of a cross-platform signal's availability (H 1) and user perceptions of source–target fit between the involved platforms (H 2).Given the large and consistent body of evidence with regard to the ...
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